Helena Junqueiro

Helena Junqueiro is a seasoned professional in marketing analytics with extensive experience in customer segmentation, predictive modeling, and CRM solutions. Since September 2005, Helena has served as a Senior Marketing Analytics Specialist in the Strategic Marketing Department at Crédito Agrícola, where responsibilities include developing propensity predictive models and implementing marketing campaigns. Prior to this, Helena held various positions at SAS Portugal, including CRM Solutions and Data Mining Product Manager, and has experience at Banco Mello and VICTORIA Seguros. Helena's educational background includes a graduate degree in Mathematics Applied to Computers and Statistics from Instituto Superior Técnico and a postgraduate course in Digital Marketing and Analytics from NOVA IMS Information Management School.