Heike Gross

Heike Gross is an experienced professional in content management and writing, currently serving as a Senior Expert in Content Management at AXA Schweiz since February 2019. Previous roles include Head of Content and Senior Content Editor at Swiss Online Publishing, with a diverse portfolio of clients such as Credit Suisse, Zurich Versicherung, and KPMG. Heike has also held positions as a Senior UX Copywriter at Notch Interactive AG, Senior Texterin at Neue Lgk, and has contributed as a freelancer and in various writing and conceptual roles at agencies like McCann Erickson Geneva and Jung von Matt. Academic qualifications include a Magister Artium in Literature and Media Sciences from the University of Konstanz and multiple certifications in digital marketing and UX writing from esteemed institutions including ZHAW and the UX Content Collective.