Bart de Groof

Bart De Groof is an experienced executive in global marketing and strategic management, currently serving as Senior Director of Global Marketing at Axalta since November 2019. Prior roles at Axalta include Marketing & Strategy Director and Commercial Director for the Refinish EMEA segment. De Groof's background also features significant positions at Innovation Group Limited, where responsibilities included Group Commercial Director and CEO for Europe, as well as various management roles spanning Central Europe and Benelux. Previous experience includes operational and consulting roles at Akzo Nobel Car Refinishes and Nobilas. Bart De Groof holds a Master in Strategic Management from Cranfield School of Management and a background in Business Administration from AP Hogeschool Antwerpen.