Logan Macpherson has over a decade of experience in customer experience and digital applications in the automotive and coatings industries. Currently serving as the Director of Customer Experience and Digital Applications for Global Refinish at Axalta since June 2011, Logan has previously held positions as eMarketing Specialist and Digital Innovations Manager at Axalta Coating Systems. Prior experience includes a role as Marketing Specialist at DuPont. Logan holds a degree in Business Administration with a focus on Marketing from Durham College, which was completed between 1997 and 1999.