Derek Baker

Derek Baker is a seasoned marketing professional with a focus on demand generation and extensive experience across various roles and companies. Currently serving as Demand Generation Manager at Axcient since January 2022, Baker previously held the position of Senior Demand Generation Specialist at Affirma, where a comprehensive demand generation framework was created, achieving significant LinkedIn follower growth and successful campaign implementations. Prior to that, in roles at FieldRoutes and Goosehead Insurance, Baker managed paid campaigns, optimized digital marketing strategies, and trained team members, contributing to substantial increases in SQLs and business performance. As a co-founder of REBELLIOUSOCIETY LLC, experience in media production and creative services was garnered, further enhancing a diverse skill set in digital marketing and strategic communication. Derek Baker holds a Bachelor of Business Administration in Marketing and Management with Honors from Texas Tech University.