aXedras
Alex Seidel has a robust background in executive leadership and board governance, currently serving as a Board Member at aXedras and BFI Capital Group AG since 2018 and 2014 respectively. Previous board roles include Board Member positions at Zweifel Pomy-Chips AG from 2009 to 2020 and Deon Digital AG from 2017 to 2019. Notably, Alex was CEO & Chairman at Unilever Switzerland from 2000 to 2008 and General Manager at Bestfoods, Inc. from 1991 to 2000. Early career experience includes roles as Marketing Manager at Mars Switzerland and Brand Manager at Procter & Gamble Switzerland. Alex holds a Lic. oec. degree in Business Administration from the University of St.Gallen, completed in 1979.
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aXedras
The vision of aXedras™ is to connect and to digitalize the precious metal industry. aXedras Ltd was incorporated in 2018 as an independent technology company and is headquartered in Switzerland - an international hub for blockchain and DLT solution providers. We combine bullion market expertise and cutting-edge information technology to create tremendous benefits for the stakeholders of the precious metal industry on a global scale. The precious metal industry has a long history and tradition. Due to its close connection to the financial industry, the demand for global compliance rules and regulations has significantly increased. Product integrity, product provenance and traceability are of significant importance for sustainable investments in precious metal products. Therefore, aXedras™ builds a trusted DLT network, on which all participants of the precious metal industry can interact with each other to maintain shared ledgers of product information. This Bullion Integrity Ledger™ ensures integrity and traceability without compromising confidentiality, and simplifies daily operations such as transport, compliance or trade.