Sanna Fredin

Sanna Fredin is an experienced business developer specializing in digital development and e-commerce, currently driving strategic initiatives at Axfood since May 2019 to enhance digital transformation and customer experience. Prior to this, Sanna held the role of Project Manager and Business Consultant at Columbus Sverige from February 2016 to May 2019, focusing on digital cross-channel commerce and business analysis. At Ragn-Sells AB from September 2013 to January 2016, Sanna managed various internal and external projects, coordinating efforts across different units. Sanna's early career included a position as a Business Coordinator at Klarna and a Master's Thesis project in customer service communication. Educational background includes a Master of Science in Industrial Engineering and Management from Lund University and a Master's Degree in Organizational Behavior from the University of Otago.