SB

Sarah B.

People & Culture Director at Axiologik

Sarah B. is a seasoned Senior HR Professional with extensive experience in various leadership roles. Currently serving as the People & Culture Director at Axiologik since April 2023, Sarah previously held the position of People Experience Manager at Sky Betting & Gaming from January 2021 to April 2023. Prior to that, Sarah spent significant time at Hallmark UK & Ireland, where roles included Head of Organisation Effectiveness & Development and Resourcing & Development Partner from September 2014 to 2020, as well as HR Business Partner for Tigerprint/Hallmark Cards from 2007 to July 2014. Sarah also gained valuable experience as an HR Business Partner at Santander UK Corporate & Commercial between 2005 and 2007, and at Comet from 1999 to 2005. As a member of Leadership Teams, Sarah has focused on the proactive development and implementation of Divisional People Plans in alignment with broader organizational strategies.

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