Axonet
Jenn Olsen is a seasoned professional in retail media with extensive experience across multiple roles in leading organizations. Currently serving as Vice President of Retail Media Sales at Axonet since August 2024, Jenn previously held significant positions at The Mars Agency, where responsibilities included crafting retail media sales strategies and overseeing commerce media across various retail formats. With a strong foundation at Walgreens, roles encompassed management of advertising campaigns, digital strategy planning, and supplier promotional coordination. Jenn holds a Master’s degree in Business Administration with a focus on Market Research and a Bachelor’s degree in Music Business from Elmhurst College, reflecting a diverse educational background that supports expertise in retail media and marketing strategy.
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Axonet
With W. Capra’s industry reputation and understanding of C-store data and technology systems, Axonet is well-positioned to lead retailers into the world of data productization and media activation. By capitalizing on the systemic changes and opportunities afforded by addressable, 1st-party consumer audiences and data collaboration, we aim to improve the value exchange between C-stores, CPG brands, and consumers for a win-win-win experience. The Axonet C-Store Data and Media Gateway is immediately available with an expanding list of convenience store and CPG launch partners. Powered by our industry experts and best-in-class partners, Axonet provides turnkey capabilities to reduce time to market and improve overall revenue and profitability. C-Store operators who wish to create new revenue streams and CPG brands who wish to increase C-store shopper reach and market share should reach out to info@axonet.io or visit axonet.io to start their C-store data and media activation journey. For CPG Brands: > Expand your retail media reach into convenience stores > Leverage aggregation > Influence the impulse buy > Measure performance on advertising spend > Get an experienced partner For C-store Operators: > Tap into a new, high-margin revenue source > Leverage your unique audience > Differentiate the guest experience to drive loyalty > Leverage scale and industry-leading capabilities > Get an experienced partner