Kat Valencia

Kat Valencia is a seasoned professional with extensive experience in customer journey management and marketing. Currently serving at Ayala Land, Inc. in the Center of Excellence - Customer Journey, Kat previously led customer retention initiatives at Plentina. With a strong background in e-commerce marketing as a Senior Marketing Manager at SM Retail, Kat also held significant roles at Globe Telecom, including Brand Manager and Product Owner, where leadership in cross-functional teams and strategic marketing communication were key responsibilities. Early career experience includes a role as Customer Marketing Assistant at Del Monte Foods, Inc. Kat holds a Master of Advanced Management from Yale School of Management and an MBA from the Asian Institute of Management, complemented by dual undergraduate degrees from De La Salle University in Communication Arts and Marketing Management.