Kristen Hannah

Kristen Hannah is an accomplished professional with extensive experience in the marketing and spirits industries. As the Founder of Ayatana XP since January 2017, Kristen has previously served as a Spirits Industry Consultant for All Terrain from May to December 2016. Kristen held the position of Director, On-Premise & Events at William Grant & Sons from February 2009 to March 2016, leading successful initiatives such as the industry's leading Field Marketing program and executing a significant increase in events from 300 to 5,500 in a single year. Earlier in Kristen's career, as an Account Supervisor at Legacy Marketing Partners, Kristen managed the highly successful Stoli Hotel program, which achieved over 250 million media impressions. Educationally, Kristen holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Indiana University Bloomington.