Carlos Artal de Lara

Carlos Artal de Lara is an accomplished executive with extensive experience in various leadership roles across multiple industries. Currently serving as the Managing Director of Ayming since March 2018, Carlos previously founded and led tatchi as CEO from March 2015 to March 2018, addressing critical challenges in online and offline business integration. In earlier roles, Carlos co-founded Gobertia, where the development of a Corporate Governance Software tool and an effective go-to-market strategy were key achievements. Additional positions include Commercial Director at Aquanima, Managing Director at Grupo Intermark, and operations and marketing roles at companies such as eBay, Steria, Futurespace, and NCR Corporation. Carlos holds an MBA from Rotterdam School of Management, a law degree from Universidad Autónoma de Madrid, and a certification in Corporate Governance from the Instituto de Consejeros-Administradores de España.