Tiffany Mullin

VP of Marketing at AYTM

Tiffany Mullin is the VP of Marketing at AYTM. Prior to their current position, they served as the Marketing Manager at Magic Memories from February 2017 to November 2018. During their time at Magic Memories, they launched product and consumer marketing campaigns for over 100 Magic Memories partner attractions in the North America market with the objective of driving a 12% total revenue increase in FY18. Tiffany also established a core brand narrative that better positioned Magic Memories products to key market segments and specific audiences. In addition, they implemented communication strategies and created all content for ‘in attraction’ physical and digital signage to improve customer engagement with Magic Memories products.

Since taking on their current role at AYTM, Tiffany has continued to excel in the field of marketing. Tiffany has developed and executed a new pricing structure to streamline product offerings and improve quarterly revenue. Tiffany has also managed design direction of all new consumer products to ensure business alignment for streamlined product offerings, improved product cost and higher sales value. In addition, they have coordinated the execution of all attraction partner marketing opportunities – ticketing bundles, annual memberships, online promotions, holiday promotions, tour promotions, school group promotions and events.

Tiffany Mullin has a Bachelor of Arts in Advertising/Public Relations, Communication from the University of Central Florida.

Their manager is Lev Mazin, Co-Founder & CEO. Brent Archambault - Head of Growth Marketing, Elana Marmorstein - Marketing Operations Specialist, and Jessica Glace - Senior Content Marketing Manager report to Tiffany Mullin. Tiffany Mullin works with Jamie Dawson - Senior Director of Finance, Cory Long - Senior Director of Mid Market, and Bridget Milnes - Sample Coordination Manager.

Timeline

  • VP of Marketing

    Current role

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