Azadea
Anjalika S. is an experienced digital marketing professional with a strong focus on SEO and integrated media strategies. Currently serving as the Group Organic Media Manager at Azadea Group since January 2022, Anjalika oversees SEO, social media, and influencer initiatives. Prior to this role, Anjalika was the Director and Head of SEO for iProspect MENA from November 2019 to January 2022, responsible for delivering effective SEO strategies and driving business growth. Anjalika's earlier experiences include managing SEO for Al-Futtaim's e-commerce initiatives, contributing to the launch of multiple websites, and building SEO capabilities at Artefact. Anjalika began the career at Mindshare, gaining foundational skills in content strategy and on-site optimization. Anjalika holds a BA in Business Administration and Marketing from the University of Hertfordshire.
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Azadea
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AZADEA Group is a premier lifestyle retail company that owns and operates more than 35+ leading international franchise concepts across the Middle East and Africa. With over 10,000 employees, dedicated offices in every market it operates, and world-class infrastructure, the company oversees more than 600 stores. Since its inception in 1978, the Group has developed a substantial network of retail stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates.