Azerbaijan is a true amalgamation of the East and West with the country encircled in scores of natural beauty speckled with
modern architecture and rich medieval history. From Baku’s modern Flame Towers, to the depths of the medieval UNESCO
World Heritage site, there’s something for everyone in Azerbaijan. A constantly evolving tapestry of life and energy from
bazaars to jazz clubs makes it an ideal destination for family holidays as well as solo travels. As the official tourism board of
Azerbaijan, our role is to showcase the hidden gems of the country and to enhance its destination value to a global audience.
Our global campaign ‘Take Another Look’ invites travellers to experience Azerbaijan from a unique perspective while
discovering its untold stories and secrets. Situated at the crossroads of Eastern Europe and Western Asia, Azerbaijan has nine of
the world’s eleven climate zones, offering travellers a European experience all year round. With high-profile sporting events,
varied hospitality offerings that range from luxury collections to B&Bs; a vibrant gastronomical experience; spectacular
landscapes including summer countryside and winter ski slopes; adventure trails; and cultural events; Azerbaijan is in an
excellent position to cater to high volumes of tourists seeking authentic local experiences.

Travel & Leisure

Azerbaijan Tourism Board (ATB)

Florian Sengstschmid

Rashad Aliyev

The Product Development team at the Azerbaijan Tourism Board is responsible for creating and enhancing tourism offerings that highlight the country's diverse attractions. This includes developing new travel packages, promoting local gastronomy and wine experiences, and collaborating with stakeholders to ensure a range of engaging activities for visitors. By leveraging Azerbaijan's unique cultural and natural landscapes, the team aims to attract a global audience, enriching the overall tourism experience and ensuring sustainable growth in the sector.

Product Development

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Marketing and Communications

Content and Creative Production