Rhona Martin

Rhona Martin is an accomplished marketing professional with extensive experience in the spirits and beverage industry. Currently serving as Directora Marketing y Desarrollo de Negocio at AB Azucarera Iberia since November 2010, Rhona specializes in consumer marketing, brand and product development, as well as sales operations. Prior to this role, Rhona held positions including Directora Marketing at Maxxium, where the focus was on developing marketing strategies and brand connections, and Directora Marketing at Beam Global Spirits & Wine, overseeing the Spanish brand portfolio. Earlier experience includes various roles at Allied Domecq Spirits & Wines, including Marketing Manager for Consumer Insight and Strategic Media Planning, where significant contributions were made to market segmentation and brand positioning. Rhona holds an Hons BA from University College Dublin and further education from CENP.