Vivien Reid

Vivien Reid is a seasoned professional with extensive experience in business and category development, primarily within the food and beverage sector. Currently, at AB Azucarera Iberia (AB Sugar - ABF Group) since November 2020, Vivien focuses on business and category development. Previously, at AB World Foods Ltd from February 2015 to June 2020, Vivien held multiple roles, including Tesco Controller, Head of Business Development focusing on M&A strategy, and Head of International Development Markets, with responsibilities spanning P&L management and strategic project implementation in key markets like Brazil and Poland. Vivien’s earlier experience includes working as a Senior Consultant at XL Consultoria in Brazil, Regional Manager for Twinings in the Nordics, and various roles at Weetabix, including International Market Manager and Commercial Account Executive. Vivien holds a Bachelor of Science (BSc) in Mathematics and Management Studies from the University of Leeds.