Ciro Novello

Ciro Novello is a skilled professional in CRM and analytics with extensive experience in managing customer relationships and data-driven strategies across various industries. Since May 2019, Ciro has served as CRM and Analytics Manager at Azul Linhas Aéreas Brasileiras, overseeing the CRM strategy for the loyalty program and leading teams in customer analytics, BI, and marketing automation. Prior to this role, Ciro held positions including CRM Coordinator at dr.consulta, where responsibilities encompassed loyalty initiatives and customer engagement, and Senior CRM Analyst at Multiplus S/A, focusing on customer loyalty analysis. Ciro began the career at Livraria Cultura as a Senior BI Analyst and Marketing Analyst, contributing to data structuring and marketing reports. Additional experience includes a Risk Analyst role at ICTS Protiviti and a two-year internship at Pirelli. Ciro's academic credentials include a Postgraduate Degree in Aviation Management from Embry-Riddle Aeronautical University, a Master's Degree in Business and Management from FGV, and a Bachelor's Degree in Production Engineering from Centro Universitário do Instituto Mauá de Tecnologia.