B.A.S.S., LLC
Craig Lamb is a seasoned professional in marketing and content creation within the recreational fishing, marine, and hospitality industries. Currently serving as Senior Editor at B.A.S.S., LLC since December 2019, Craig oversees the production of custom content, coordinates between various teams, and manages gear and product content for digital channels. Prior to this role, Craig operated as a self-employed marketing services consultant and held various positions, including Public Relations at BOHAN and Director of Digital Content at Bonnier Corporation. With extensive experience at ESPN, MTV Networks, and Gaylord Entertainment, Craig possesses a strong background in broadcasting, communications, and marketing. Craig holds a Bachelor of Science degree in Marketing/Marketing Management from the University of Tennessee, Knoxville.
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B.A.S.S., LLC
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing. The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series presented by Academy Sports + Outdoors, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Toyota.