B. Amsterdam
Florentine Heurman is an experienced entrepreneur and manager with a diverse background in fashion, community management, and HR consulting. As the Founder of La Florentina since August 2021, Florentine leads initiatives in the entrepreneurial space. In the role of Rent & Community Manager at B. Building Business since January 2019, Florentine focuses on making entrepreneurship accessible. Prior experience includes functioning as an Allround Manager at Carlala Fashion, managing multiple facets of customer relations, sales, and marketing campaigns, and serving as Websitemanager at My Little Butterfly, overseeing product listings and social media strategies. Additional roles range from HR Consultant at In Person to various positions in the hospitality and fashion sectors. Florentine's educational background includes studies at Tio Business School Hengelo and language courses at institutions in Spain.
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B. Amsterdam
We make entrepreneurship within everyone’s reach by providing access to the right spaces, tool set and social network. B. Amsterdam is an incubator focused on 'building a city inside a building'. All the functions and activities that make the city center interesting, should find a place at B. Work-out facilities and coffee places, events and rooftop parks, living space and working space; you name it. This is how we're reshaping an outdated building into a building of the future: a dynamic place that inspires experiments, entrepreneurs and creatives.