B L Kashyap
Poonam Sangha is a veteran in marketing industry with over 36 years of experience in Consumer Durable & Media industry. She has a proven track record in launching new businesses, products, services; developing and implementing marketing programs in print, TV & digital formats; and revitalizing unsuccessful businesses or processes.
As Business Head at “India Today Group”, she was leading Database Management, Operations, Consumer Services and CRM.
Her expertise as a Deputy Marketing Manager at India Today Group was applied for various print publications. She managed the marketing strategy in print, TV, social media and online for print publications & their stationery businesses.
Poonam has also worked as a Brand Manager at Blow Plast Ltd. & Corn Products Company I Ltd. She has participated actively in providing brand management inputs to many successful brands - developing marketing strategies, planning, budgeting, product development, market research and advertising & sales promotions.
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