Linda Knight

VP Marketing at B2B Bank

Linda Knight, MBA's work experience includes holding the role of VP Marketing at B2B Bank since 2014. In this position, they have led the product, marketing communications, and sales support teams to re-launch the B2B Bank brand and achieve aggressive growth goals. Prior to this, Linda held various roles at BMO, including Vice President of Sales Force Effectiveness in Retail Banking, where they introduced new performance and sales management frameworks resulting in a 40% increase in sales. Linda also served as President & Chief Operating Officer of BMO Mutual Funds, overseeing the development and implementation of strategic business and financial plans. Before joining BMO, Linda worked as the Director of Marketing at Global Strategy Financial Inc. and as a Marketing Manager at CIBC. Linda started their career in various marketing and product management roles at different companies.

Linda Knight, MBA, has a strong educational background with a Master of Business Administration (MBA) from the Schulich School of Business at York University, specializing in Marketing. Prior to their MBA, they completed their Honors Bachelor of Arts (BA) degree in Economics & History at the University of Toronto in 1985. In addition to their degrees, Linda has also obtained a certification in the Canadian Securities Course from the Canadian Securities Commission in 1991.

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Timeline

  • VP Marketing

    February, 2014 - present