Matt Boak

Matt Boak is an accomplished sales and business development leader with extensive experience in media and advertising. Currently serving as VP EMEA at B2B IQ since September 2024, Matt previously held the position of Head of Sales at COPA90, where leadership resulted in 111% YoY growth in annual revenue across media sales, partnerships, and influencer marketing channels. Matt's notable tenure at Twitter spanned over a decade, including roles such as Group Head for Omnicom & IPG and Head of Media & Entertainment, where expertise in agency engagement and strategic consultancy shaped pivotal commercial opportunities. Earlier professional roles include leadership positions at Vibrant Media, The Register, and Fox Parrack Hirsch, as well as a degree in Music from Cardiff University and participation in an Executive Business Program at The Wharton School.