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Peter O'Neill

Lead Analyst at B2B Marketing

Peter O'Neill is an accomplished professional with extensive experience in research and analysis within the marketing and technology sectors. Currently serving as a Research Director at Research In Action GmbH and Lead Analyst at B2B Marketing, Peter conducts global surveys and produces detailed reports covering various marketing processes and topics. Prior roles include Vice President and Research Director at Forrester, where responsibilities involved directing research for AR professionals and B2B marketing strategies. Previous experience encompasses senior marketing roles at HP, as well as a background in financial analysis at Ford Motor Company, and management at Derek Pugh, Bookmakers. Peter holds a B.Sc. (Hons) degree in Physics with Geophysics from the University of Liverpool.

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B2B Marketing

B2B Marketing is a professional community where all B2B marketers can easily communicate with like-minded industry peers. They can interact, share, learn and collaborate with other knowledgeable marketers, wherever they are. Offering training and events, the latest industry news and best practice advice online, B2B Marketing provides worthwhile relevant content that’s easily accessible for everyone.


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