Karina Giatti

Karina Giatti is an accomplished marketing professional with extensive experience in strategic leadership and team management. Currently serving as the Head of Marketing at b2finance since June 2023, Karina aligns commercial objectives with branding initiatives and market strategies while overseeing a multifaceted marketing team. Previous roles include Marketing Manager at ESSENCE, where Karina managed B2B marketing for SAP products, and a return to b2finance from January 2019 to August 2021, where Karina focused on inbound, outbound, and account-based marketing strategies. Other notable positions include Coordinator of Marketing at ERPFlex Software de Gestão, Marketing Analyst at WG-7 Consultoria e Treinamento, and Manager of Administrative Operations at CENTEC. Karina holds an MBA in Strategic Market Management from FGV and a degree in Social Communication with a focus on Advertising from Universidade Metodista de Piracicaba.