Karina Ribeiro is an experienced professional in customer experience and business management, currently serving as Gerente de Customer Experience at B3 since January 2024, focusing on innovative technologies for customer service. Prior to this role, Karina held various positions at VAGAS.com from May 2012 to November 2023, including Head CS, where responsibilities encompassed client segmentation, journey mapping, and enhancing product performance metrics. Karina's career began at SKY Brasil as Supervisor de Operações, transitioning to Tivit as Analista de Negocios, providing expertise in project management and software customization. Academic qualifications include an MBA in Gestão de Negócios from FIAP and a Customer Success certification from CS Academy, along with other specialized training in IT governance and marketing.
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B3
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B3 is one of the leading financial market infrastructure companies in the world, operating in both an exchange and over-the-counter environment. A publicly traded company – whose shares (B3SA3) are traded on the Novo Mercado –, the Company is part of the Ibovespa, IBrX-50, IBrX and Itag indices, among others. It also has a tradition of innovation in products and technology and is one of the largest in terms of market value, with an outstanding global position in the handbag sector. Activities include designing and managing trading, clearing, settlement, deposit and registration systems for all major asset classes, from corporate equities and bonds to currency derivatives, structured finance, interest rates and commodities. B3 also operates as a guarantor central counterparty for most transactions carried out in its markets and offers central depository and registry services. Through its Financing Infrastructure, vehicles and properties, the Company offers products and services that support the credit analysis and approval process throughout the national territory, making the financing process more agile and secure. In the case of vehicle financing, it is the leader in the provision of electronic delivery services for the information required for the registration of contracts and notes of encumbrances with the transit agencies.