Benedetta Formichi

Benedetta Formichi has a diverse work experience spanning several roles and companies. Currently, they are working at Babbel as the Notifications team lead in Product Engagement, where they are responsible for leading notification strategies and delivering an increase in Engagement Key Results (KRs). Prior to this, they worked at Babbel as a Senior CRM Manager in Product Engagement, where they focused on strategy development and optimization of automated sales email cycles and customer onboarding.

Before joining Babbel, Benedetta worked at Pastamadre as a Pastry Chef and Teacher, utilizing their culinary skills. Benedetta'searlier experience includes working as a CRM Manager at Babbel, where they were responsible for worldwide strategy development, customer onboarding, and email design optimization. Benedetta also worked as a Social Media Manager at Young Digitals and as a Digital Marketing professional at Nestle S.A., where they handled digital communication channels, market analysis, and implementation of various projects.

Overall, Benedetta's work experience showcases their expertise in product engagement, CRM management, digital marketing, and culinary arts.

Benedetta Formichi has a Master's degree in Economia aziendale/manageriale from Luiss Guido Carli University, which they obtained from 2012 to 2014. Benedetta also holds a Bachelor's degree in Relazioni internazionali e scienze della Comunicazione from the same university, earned between 2009 and 2011. In 2019, Benedetta attended ALMA - La Scuola Internazionale di Cucina Italiana to receive a degree as a Bakery Chef.