Erica Tun

Erica Tun serves as the Senior Manager of Product and Marketing at Baby Trend, Inc., leading product management and marketing initiatives for the Baby Trend and Smart Steps brands since July 2018. Prior to this role, Erica held positions such as Product Manager at Baby Trend, where responsibilities included market analysis, product specification development, and project profitability management. Erica's earlier experience includes serving as Marketing Project Manager at Pro Products LLC, providing marketing insights and managing digital strategies, and as Marketing Manager at Peg Perego USA, Inc., where contributions included competitive analysis, consumer engagement, and oversight of social media efforts. Additionally, Erica worked as a Public Relations Specialist for the Fort Wayne-Allen County Economic Development Alliance, focusing on media relations and campaign management. Erica holds a Bachelor of Arts degree in Psychology and Business Administration from the University of Saint Francis.