BabyBjörn AB
Caroline Altelius is currently the Project Manager for global campaigns at BabyBjörn AB since November 2011. Prior to this, Caroline held positions such as Head of Marketing Communication at INHOUSE AB and Key Account Manager at Metro International. Caroline has a background in economics, project management, and marketing, with degrees from Södertörn University and Berghs School of Communication. Caroline has experience in coordinating projects, managing productions, and working with media agency clients.
BabyBjörn AB
Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company. Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products. We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work. Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.