BabyBjörn AB
Petra Stenecker is the Global Marketing Director at BabyBjörn AB since September 2020. Prior to this role, Petra served as the Marketing & E-com Director at Polarn O. Pyret from September 2014 to August 2020. With a Master of Science in Business Administration with a focus on Marketing from Linköping University, Petra has held various marketing positions throughout their career, including roles such as Nordic Marketing Manager at Henkel and Marketing Communications Manager at Expert Sverige AB. Petra also has experience as a Board Member at Hyber and as a CRM Analyst at Harold's.
BabyBjörn AB
Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company. Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products. We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work. Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.