Sam Reece

Sam Reece is a seasoned professional with extensive experience in fashion, e-commerce, and brand management. Currently serving as General Manager at BABYBOO Fashion since January 2025, Sam ensures seamless operations and team inspiration to foster business growth. Prior roles include Director of Brand, Marketing, and E-commerce at Maggie Beer Holdings, and Chief Executive Officer at ZALA Group, where strategic leadership and integration into new ownership were key focuses. With a background as Chief Operating Officer at Showpo and Divisional General Manager at THE ICONIC, Sam has demonstrated a strong capacity for managing large teams, driving product and marketing strategies, and overseeing substantial P&L responsibilities. Sam's career began with various roles in retail and category management, culminating in a solid foundation in Economics from Manchester Business School.