Adriaan de Visser

Adriaan De Visser is an accomplished professional with extensive experience in the FMCG and e-commerce sectors, currently serving as Senior Manager Route to Market Europe and Head of Category Development & E-Commerce for Bacardi since February 2012. Prior positions at Bacardi include roles in revenue growth management, category insights, and integrated business planning. Adriaan co-founded Floki Wooden Wallets, successfully branding a unique product, and also co-founded Travelvalley.nl, focusing on travel and lifestyle content. Prior to these ventures, Adriaan worked as a Technical Consultant and Senior Business Analyst at Symphony IRI Group and held an employee role at Rabobank Tilburg en omstreken. Adriaan's academic background includes a Master of Science in Economics from Tilburg University and a Bachelor's degree in Economics/Communications from Fontys University of Applied Sciences.