Alex Tomlin

Alex Tomlin currently serves as the US Marketing Academy 2024 Fellow at The Marketing Academy, starting in June 2024. As the SVP/Regional CMO for Bacardi North America, a position held since May 2020, Alex oversees marketing, customer marketing, innovation, and digital commerce for an extensive portfolio of renowned spirits. Previous experience includes roles as General Manager for the USA Signature Division at Proximo Spirits, and multiple senior positions at Diageo, including SVP Marketing for North America and GM Innovation across various regions. Alex's education includes a BA in Spanish and Business Studies from The University of Sheffield and executive programs at Harvard Business School and MIT Sloan School of Management.