Doron Lass

Doron Lass is an experienced marketing professional with a proven track record in brand management and innovation. Currently serving as Global Brand Manager for Bacardi in Travel Retail since June 2022, Doron previously held key positions at The Kraft Heinz Company as Innovation Brand Manager and Junior Brand Manager, focusing on new ventures and sauces, respectively. Additionally, Doron gained valuable experience as a CRM Executive and Marketing Retention Executive at Win Technologies and completed an internship at the Epilepsy Society, conducting research on treatment effects for epilepsy. Early roles include a camp counselor at NJY Camps and volunteer work with The Monday Club. Doron holds a Bachelor of Science in Psychology from the University of Bristol, completed in 2017.