ER

Eric Refine

Director Commercial Technology, On-trade

Eric Refine is an accomplished professional with extensive experience in technology and operations management. Currently serving as the Director of Commercial Technology for On-Trade at Bacardi since November 2013, Eric has successfully led the development of innovative products, including a multifaceted iPad application for sales representatives in Western Europe. Previously, Eric held roles such as Director of IT Services focusing on procurement and European plant operations, and PTP Service Manager, where responsibilities included leading end-to-end service delivery and process stabilization. Earlier career highlights include positions at Orange Switzerland as ERP Manager, and various consulting roles at Accenture, Alexsys Consulting, and BT Syntegra. Eric holds a Master's degree in Management and Enterprise Organisation and another Master's in Mathematics, Statistics, and Economy.

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