Giselle B.

Giselle B. currently serves as Finance Manager – Performance Management at Bacardi since January 2021, having previously held roles as Brand Finance Manager and Senior Financial Analyst in Commercial and FP&A Performance. Prior experience includes a position as Senior Financial Analyst, FP&A at Loblaw Companies Limited from May 2018 to January 2021, along with earlier roles at Shoppers Drug Mart as a Financial Planning Analyst and in inventory and bank reconciliation. Giselle B. also worked as a Marketing & Sales Associate at Sony Pictures Entertainment from January 2017 to May 2018, where significant contributions included the launch of 19 TV shows. Additionally, an internship at Allied Integrated Marketing involved responsibilities for the Fox SearchLight account, including grassroots promotions and social media engagement. Giselle B. is pursuing a Chartered Professional Accountant designation with CPA Canada and holds a Bachelor's Degree specialized in Finance and Economics from the University of Toronto - Rotman School of Management.