Harshit Gupta

Trade Marketing Manager - Key Accounts

Harshit Gupta is a seasoned marketing professional with extensive experience in trade and customer marketing within the beverage industry, currently serving as Trade Marketing Manager for Key Accounts at Bacardi since October 2020. Notable achievements include increasing market share in premium whisky by 4% and significantly boosting the market share for Dewar's Premium from 12% to 30% while being recognized as Best Key Account Manager for most disruptive activations. Previous roles include a successful track record as Key Account Manager, achieving an 88% growth in net sales value and optimizing financial metrics, as well as experience in operations and consumer marketing as a Management Trainee at Bacardi. Harshit also held roles as a Sales and Marketing Intern at Godfrey Phillips India Ltd and Business Development Manager at Panacea Advertising, complemented by a PGDM in Marketing from the Institute of Management Technology, Ghaziabad.

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