Irene Rizzioli

Irene Rizzioli is a Strategic Insights Senior Manager at Bacardi, contributing to the Global Strategic Insights & Analytics team since September 2022, where management of global brand equity measurement for all Bacardi brands is a key focus. Previously, Irene held roles in Unilever's Global Consumer & Market Insights team, leading research for the Dirt is Good brand, and at Mindshare as a Research & Insights Account Manager, overseeing various research projects in multiple sectors. Irene's early career included positions at Shell as a Marketing Executive, Figaro Digital, CDL Lamiere, and as an intern at Sedicicorto International Film Festival. Irene holds an MSc in Marketing from Queen Mary University of London and a BA in Intercultural and Linguistic Mediation from Alma Mater Studiorum – Università di Bologna, along with a semester abroad in Modern Languages at the University of Bristol.