Ismael Marcano

Ismael Marcano is a seasoned professional with extensive experience in commercial and marketing roles across prominent companies. At Bacardi, Ismael served as Director Comercial and Director of the Andean Region, in addition to holding the position of Marketing Director for Caribbean Export Markets and Incubation Brands in Latin America and the Caribbean. Prior to Bacardi, Ismael worked at Procter & Gamble as the Fabric Care Latin America Trade Marketing Manager and led Key Accounts for Venezuela and the Makro Latin America Team. Ismael also played a crucial role in the Wella Venezuela acquisition as the commercial manager and was the Color National Team Leader. Ismael holds degrees from Universidad del Zulia, where studies were completed from 1991 to 1997.