Jenifer Jones-Barbato

Jenifer Jones-Barbato has a diverse and extensive work experience spanning several renowned companies. Starting from 2022, they joined Bacardi as the Vice President for Global Data and Analytics and Regional CIO for North America, and they previously held the position of Vice President of Data and Analytics at the same company. Before that, they worked at Jellyfish as the Senior Data Insights Director and Data Insights Director. In 2020, they served as the Director of Analytics at TE Connectivity. From 2015 to 2020, they worked at The Estée Lauder Companies Inc., initially as the Director of Enterprise Data Scientist and eventually as the Executive Director for Enterprise Data Science, where they contributed to various data-driven initiatives and led the data science team. Prior to that, they worked as an Independent BI and Analytics Consultant, where they provided consulting services in business intelligence and analytics, and as a Senior Manager at Estee Lauder, overseeing Business Intelligence Solutions Architecture and Business Applications. Jenifer'searlier career includes roles as a Consultant at ISA Consulting, an Advisory IT Specialist at IBM Global Services, and a Management Solutions & Services Consultant at Deloitte.

Jenifer Jones-Barbato's education history includes a Marketing Week Mini MBA with Mark Ritson in 2022. Jenifer obtained a M.E. degree in Operations Research and Statistics from Rensselaer Polytechnic Institute from 1999 to 2001. Jenifer also holds a B.S degree in Industrial and Management Engineering from the same institute, obtained from 1995 to 1999. In addition to their degrees, they have several certifications, including the Facebook Certified Marketing Science Professional in 2021 and the PowerMBA in 2020. Jenifer has also completed various data science and analysis courses, such as the Executive Data Science Capstone in 2016 and multiple Coursera Verified Certificates in 2014 and 2015.