Richard Holt

Richard Holt is an experienced sales professional currently serving as the On-Trade & Impulse Director for UK Sales at Bacardi since January 2014, where responsibilities include consolidating On-Trade, Wholesale, and Cash & Carry channels into a cohesive team. Prior roles at Bacardi include On-Trade Director and Grocery Tesco Group Account Director, focusing on retail channel management and customer relations. Richard's previous experience includes over a decade at AB-InBev as an Account Director managing On Trade channels, leading teams to exceed volume and margin targets. In earlier positions, Richard held roles such as National Account Manager at Colart Art & Graphics and Key Account Manager at CCSB, beginning a career in sales management after earning a BSc Hons in Geography from the University of Plymouth.