Rita Neves Pereira

Rita Neves Pereira is a seasoned marketing professional with extensive experience in brand management and strategy. Currently serving as the Marketing Manager for Martini in Italy and Iberia at Bacardi since August 2021, Rita was previously a Senior Brand Manager at Central de Cervejas e Bebidas from January 2014 to February 2021, where responsibilities included defining strategic brand plans and overseeing media campaigns. Prior roles included Innovation Manager and Consumer Insights Manager at the same company, focusing on new product introductions and delivering actionable market insights. Rita's earlier experience at The Nielsen Company involved managing analytics projects to optimize business strategies for FMCG companies. Educational qualifications include a Bachelor's in Business Administration from Católica Lisbon School of Business and Economics, a postgraduate degree in Marketing Intelligence from NOVA IMS, and an Executive Program in Digital Marketing from Católica Lisbon.