Roxana Daniel

Assistant To Senior Vice President, Commercial And Assistant To Vice President Of Open States

Roxana Daniel is a highly accomplished professional with extensive experience in executive assistance, project management, and luxury lifestyle coordination. As the Founder and CEO of Roxy Concierge since March 2022, Roxana specializes in worldwide luxury travel, tailor-made tours, and bespoke events. Concurrently, Roxana has been with Bacardi since December 2015, serving as an Assistant to Senior Vice Presidents and as an Executive Assistant to the Chief Marketing Officer, where key responsibilities included calendar management, travel arrangements, and meeting organization. Prior experience includes roles at Johnson & Johnson, Premier Worldwide Marketing, Karisma Hotels & Resorts, and HBO Latin America, where Roxana demonstrated expertise in event planning, business development, and sales training. Roxana holds a high school diploma from Hialeah Miami Lakes Senior High School and attended Broward College.

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