Santi Graupera

Santi Graupera is a seasoned professional with extensive experience in data architecture and analytics, currently serving as a Data Product and Data Architect for Supply Chain, Sell Out, and Digital Commerce at Bacardi since November 2019. Santi specializes in defining data architecture and creating data products that drive business growth, evidenced by significant achievements such as a 12% sales increase and a 400% growth in global digital commerce channels. Previous roles include Managing Director at Companyia General Grabal S.A. and Manager at Consultia IT, where Santi led major growth initiatives in the Data & Analytics sector. Santi holds an Executive MBA from IESE Business School and multiple certifications from SAP, alongside a solid educational foundation in computer science and technical computer engineering.