Sreekanta Dash

Sreekanta Dash has extensive experience in the marketing field, with a focus on brand development, strategic planning, and activation platforms. Sreekanta has held various roles at Bacardi and United Spirits Limited - A Diageo Group Company.

At Bacardi, Sreekanta served as a Senior Brand Lead for Domestic Dark Spirits, where they developed brand strategies, conducted market research, and managed brand budgets and timelines.

Sreekanta also served as a Senior Customer Marketing Lead for Brand Bacardi & RTD, responsible for state-wise budget planning, strategic planning, vendor and agency management, and analyzing market trends.

Prior to Bacardi, Sreekanta worked at United Spirits Limited - A Diageo Group Company as a Senior Customer Marketing Manager, focusing on trade marketing and brand building. Sreekanta also held the role of Area Sales Manager, where they guided their team, established distribution networks, and planned brand promotion activities.

Overall, Sreekanta Dash possesses strong analytical skills, expertise in marketing budget planning, and a track record of driving successful marketing initiatives.

Sreekanta Dash completed an Advanced Programme in Artificial Intelligence-Powered Marketing from the Indian Institute of Management, Calcutta in 2021. Before that, they obtained an MBA in Marketing from the Indian Institute of Social Welfare and Business Management from 2009 to 2011. Prior to their MBA, they received a Bachelor of Commerce (B.Com.) (Hons) degree in Accounting and Finance from the University of Calcutta between 2006 and 2009. Their secondary education, comprising 10th and 12th grades, was completed at Kendriya Vidyalaya in Kolkata, India from 2001 to 2006, with a focus on Commerce.