Veridiana Carvalho

Veridiana Carvalho has a diverse work experience in marketing and brand management. Veridiana started their career as a Duracell Marketing Intern at Procter & Gamble in 2005 and later progressed to become an Assistant Brand Manager in 2007. In 2010, they joined The Nielsen Company as a Senior Client Consultant. In 2011, they joined Bacardi as a Bacardi Brand Manager and worked there for three years. Veridiana then moved to HEINEKEN as a Heineken Brand Manager in 2014 before returning to Bacardi in 2015. At Bacardi, they held various roles including Premium Spirits Manager, Senior Customer Marketing Manager - Premium Brands, Head of Marketing, and Head of Marketing Brazil & Head of Bombay Latin America & Caribbean. Since 2022, they have been serving as the Marketing Director for Bacardi in Brazil, Uruguay, and Paraguay.

Veridiana Carvalho completed their education in two institutions. Veridiana obtained a Bachelor's degree in Business Administration from Fundação Armando Alvares Penteado (FAAP) in 2006. Additionally, they pursued a program called GVPEC in Branding: Building and Managing Brands at Fundação Getulio Vargas (FGV) until 2010.