Víctor López-Fuensalida

Víctor López-Fuensalida is an experienced professional currently serving as the Global Customer & Consumer Engagement Platform Owner at Bacardi since October 2021. Previously, from January 2018 to October 2021, Víctor held a position at MAPFRE in the Salesforce and Marketing Cloud Corporate Center of Excellence, supporting multiple cloud implementations. Prior experience includes managing the CRM and Marketing Cloud practice at PwC and overseeing Salesforce implementations for BBVA Compass at NTT DATA. Additional consulting roles were carried out at everis, focusing on marketing campaigns and CRM systems for clients such as Jaguar and BBVA. Academic qualifications include a Bachelor of Science in Computer Engineering from Universidad Autónoma de Madrid, a Bachelor of Business Administration currently pursued at Universidad Nacional de Educación a Distancia, and various certifications in digital marketing and business management.