Jana Rickert

Jana Rickert is an experienced media campaign planner currently serving as a Senior Media Campaign Planner at Back Market since June 2020. Jana has developed and implemented media strategies across multiple core markets, including France, the UK, the US, Japan, Germany, and Spain, and has successfully managed influencer and media partnerships. Key achievements include the negotiation of local media partnerships for festival activations and the implementation of a successful TV advertisement in Spain. Prior to Back Market, Jana held roles such as Marketing Manager DACH at Click & Boat and completed an internship at Accor, demonstrating a solid background in marketing and strategic partnerships. Jana holds a Master of Science in Marketing Management from the Rotterdam School of Management and additional degrees in Marketing Management and International Business Administration.