Yves Lawson

Yves Lawson is an experienced E-Store Specialist at Back Market, specializing in the EU market since November 2019. Prior to this role, Yves worked as an E-Merchandiser for Rue Du Commerce, overseeing sales management and cross-functional projects to enhance product category performance from November 2017 to November 2019. Yves also served as an E-merchandiser and editor for Manutan Group from June 2014 to October 2017, focusing on web strategy and consumer experience. Earlier experience includes co-creation of seasonal collections and e-Shop management at Follow Your Bliss and writing reviews for Brain Damaged Corp. Yves holds a Bachelor of Business Administration in Marketing from Université du Québec à Trois-Rivières and a Licence in Economics from the University of Paris I: Panthéon-Sorbonne.