Dayna Leng

Dayna Leng is an accomplished marketing professional with extensive experience across various leadership roles in the Asia-Pacific region. Currently serving as the Marketing Director for APJ at Backbase since August 2022, Dayna leads growth marketing initiatives that encompass offline and online channels, content marketing, and branding. Previous experience includes roles such as VP of Marketing APAC at Insider., Head of Marketing & PR, APAC at GBG Plc, and Head of Marketing for multiple regions at Criteo and NetSuite. Dayna's expertise includes developing go-to-market strategies, managing marketing teams, and driving demand generation across diverse markets. Dayna holds a Bachelor of Business Administration degree with a focus on Marketing and Organizational Behavior from the National University of Singapore.